Matt Cooper, golfer: a hacker playing off 15. Gentleman, we can rebuild him. We have the technology. We have the capability to build the world’s first bionic golfer. Matt Cooper will be that golfer. Better than he was before. Longer, straighter, holing more putts.
Read the final words of our mission statement again: “Matt Cooper … better than he was before … holing more putts.”
Holing more putts - how does that happen? How about meeting the man responsible for polishing the putting stroke of double Open Champion Padraig Harrington?
That man is Dr Paul Hurrion and meeting him is a bit like finding yourself in an episode of Thunderbirds, becoming a member of International Rescue and discovering that Brains has a putter in his hands and is ready to tell you all about his latest genius idea to save the world (or a few shots on the greens at the very least). If that sounds absurd, trust me, it isn’t - this man has dissected the putting stroke to such a degree that he understands every dynamic, every angle, every force at work on the ball, the putter and the golfer.

We met at the launch of GEL (Groove Equipment Limited) Golf’s new revolutionary Fitting Centres, an initiative that utilises the ethos, expertise and knowledge of Hurrion, allowing golfers of all abilities to take advantage of his research and GEL’s precision equipment.
It was an afternoon of revelation that had one or two cynics wide-eyed with wonder as old notions and myths were blown to pieces by the quietly spoken Hurrion.
To appreciate his methods it is important to understand his background: he is a biomechanist who has worked with Manchester United, the England cricket team and UK Athletics (amongst many others) but his passion for golf and his forensic analysis of putting has led him to work with the likes of Henrik Stenson, Lee Westwood and Rory McIlroy.
But it is with Padraig Harrington that he has formed the perfect partnership because the two thrive on the detailed application of well-researched theories that refuse to be clouded by conventional wisdom. As a simple exercise in the importance of biomechanics Hurrion asked those of us present to sit with our backs straight and feet flat on the floor. “Now, without leaning forward,” he asked us, “stand up.” Of course, we couldn’t: it was a simple, but highly effectively, demonstration of what biomechanics is: the science of human movement.
Using that science Hurrion has sought to develop a coherent technical model of the putting stroke; eliminating all that is bad, highlighting all that is good.
Hurrion is no lunatic evangelist however - he still believes that putting is an art rather than a science but insists that basic keystones are required to produce the ideal stroke. Once those basics are understood and applied, then the skills of the putting artist can shine through.
Ultimately one important element counts: the fact that the putter and ball collide for only half a millisecond and in that short space of time it is essential that there is minimum manipulation of the putter face.
Get it wrong, as traditional putters do, and the ball begins with a slide, a skid or backspin.
Hurrion craves forward momentum: he wants us to “believe in the roll”.
Prior to launching the Fitting Centres, Hurrion deconstructed the putting stroke to demonstrate his points.
The response, as mentioned above, was remarkable: sceptical faces laughed in astonishment and wise men gasped as previously trusted ideas were proved wrong.
Essentially Hurrion craves repeatability in the putting stroke - only when the player has a stroke he can trust and understand can he identify the difference between a poor stroke, an unlucky break or a bad read.
And the one part of the putting stroke everyone can repeat without fail is the position of the ball, right?
Wrong.
Amazingly Hurrion’s research reveals that Tour pros will vary their ball position by as much as three ball widths in just ten putts.
This contrasts with a variance of one ball width in ten drives by the same player - and yet they hit only 14 drives per round and roughly twice as many putts!
Despite demanding accuracy and quality repetition in all other aspects of their game, in putting even the greatest golfers on the planet are slapdash when addressing the most fundamental features of a putting stroke.
Everyone in golf knows the phrase “Drive for show, putt for dough” but this is clear evidence that the message is not getting across to even the smartest brains.
Vijay Singh, for example, is renowned as one of the hardest workers on tour - on the range at least.
He once admitted that he uses whichever putting technique “feels” right at the start of the day. He would never allow such woolly thinking to compromise his long game so why permit it on the greens?
It doesn’t make sense.
If simple research has allowed Hurrion to identify sloppy attitudes, more profound science has proved that our perception of straight lines is fundamentally flawed.
Remember the old notion of positioning the ball below your eyes? Unsound.
How so? Well, one by one we were invited to look down a line of 12 golf balls and confirm that they were in a straight line (they had been laser checked previously).
We then addressed the first ball as if planning to putt along the line of balls whilst Hurrion stood in front of the second ball to block our view. He then stepped away and asked for our perception of the line.
Cue cries of surprise and confused shaking of heads: depending on the golfer, the line (previously confirmed as straight, remember) moved either left to right or right to left.
It had bent before our eyes! To correct this problem each golfer must move the head inside or outside the line until the line is straight. Only then will our eye position reflect reality when looking towards the target and reduce the tendency to manipulate the putter.
The perfect example of this in action is Justin Leonard who famously stands a long way from the ball in his address despite being a fine putter. The experts said it was technically wrong but Leonard had observed the difference between perception and reality himself years ago.
Further enlightenment was provided by Hurrion’s personally-designed Quintic Ball Roll software which filmed our putts at 1,000 frames per second and then allowed us to instantly observe the action of the ball.
The results were astounding. Two of those present used their own putters (manufactured by Ping and Scott Cameron) to strike 15-foot putts. We then watched replays of them in super slow motion and literally laughed out loud as one ball after another skidded off the club face before bouncing along the surface like bombs dropped by the Dambusters.
When viewed in such minute detail it is almost absurd how haphazard the ball’s path appears to be. It becomes clear that the impact of downhill, sidehill or uphill lies on a ball landing with that initial backspin could be incredibly detrimental. It also becomes evident that the sooner the ball assumes forward roll, the more accurate the putt will be. Indeed, tests have proved that the initial performance of a golf ball after strike is the crucial element in maintaining the line of the putt.
Which is where the Groove technology of GEL putters comes in: with its optimal angle milled into the aluminium insert, it creates near instant forward roll and reduces skid. The evidence was right there in front of our eyes: when we used the GEL putter the ball had less bounce and achieved forward roll considerably sooner.
We were astonished by these revelations but you can be, too. Not only has 2009 seen the launch of GEL’s Paul Hurrion Signature Range (featuring a bigger sweet spot, reduced twisting on off-centre hits and a heavier shaft to aid stability through the stroke), but new Fitting Centres are opening right across the UK and Ireland in the next few months.
At each centre you can enjoy the expertise, tools, cameras and software that so wowed us - and leave wielding a putter that has been expertly fitted.
“Our personally-trained pros will be able to use the specially-designed tools to analyse a player’s putting stroke and allow him to accurately fit each and every golfer with the most suitable putter,” explains Hurrion. “Not only will they ascertain suitable length, loft and lie. but also blade against mallet, centre versus heel shaft and face-balanced against toe heavy.”
“Believe in the roll”? I do. For more information, including slow motion footage of putting strokes, go to www.gelgolf.co.uk
by Matt Cooper - The Guinea Pig
http://www.golf365.com/features_story/0,17923,15870_5406217,00.html