GEL Golf Introduces Revolutionary New Fitting Centres into the UK
June 11th, 2009 | GEL Golf, Putting Biomechanics, Quintic Ball Roll
GEL Golf, which manufactures GEL Groove Putters, has introduced revolutionary new GEL Fitting Centres into the UK following its conviction that for the best results on the greens, putters need to be specially-fitted to the individual golfer.
At the official launch today (Thursday, June 11) at East Berkshire Golf Club, renown sports biomechanist and putting guru Dr Paul Hurrion was on hand to teach the GEL Fitting Procedure to 12 PGA Professionals, who will be opening the first GEL Fitting Centres at golf clubs around the country over the next couple of months.
Hurrion, who first linked up with GEL Golf in 2008 to co-design the GEL Paul Hurrion Signature Range of Putters, has developed the fitting procedure, equipment and drills using the biomechanical and practical principles he uses when fitting Tour players.
Each GEL Fitting Centre will benefit from the use of this specially-designed GEL equipment which will comprise a fitting tool, mirror and ProStance (www.pro-stance.com) aid as well as the Quintic 2009 Ball Roll Software (www.quinticballroll.com), designed by Hurrion, to ensure the highest level of customer care and a fitting experience like no other…
In addition, Hurrion will provide the PGA pros with his nine putting drills for them to teach their clients whilst the full range of GEL’s revolutionary groove putters, including those co-designed with Hurrion, will be available for testing at all of the new Centres.
“Through the GEL Fitting Centres, pros will be able to accurately fit each and every golfer with the most suitable putter for the individual; not only will they can ascertain not only suitable length, loft and lie but also blade against mallet, centre versus heel shaft and face-balanced against toe heavy,” commented Hurrion, who coaches putting skills to the likes of Padraig Harrington, Rory McIlroy and Lee Westwood. “As a result of being specially fitted for a putter, golfers are both amazed and impressed as immediately they are able to see and feel tangible results for themselves.”
Hurrion, who has over 10 years of experience in sports biomechanics, has established independent testing company, Quintic, (www.quintic.com) with his father which provides a range of quality performance analysis software used at the highest levels in sport, health, and education across the world.
He specialises in biomechanical analysis using high-speed cameras, force platforms and computers and is a leading biomechanist contracted to UK Athletics, the International Cricket Council (ICC), English Cricket Board, and British Diving. His passion for golf however has led to his specialization in putting analysis and advice, assisting European Tour Professionals and holding PGA-accredited Putting Clinics.
The unique Groove and Insert technology that GEL uses in its putters is based on scientific testing that has proved that the use of grooves in putters creates instant forward roll on the golf ball, thus reducing the unwelcome effects of skidding and giving a truer roll.
The precision-cut aluminium face inserts give a softer and more responsive feel than the milled grooves of other groove putters whilst consultation with Tour professionals during the design process resulted in the GEL putters being designed with larger, heavier and more balanced heads, encouraging an even smoother and more rhythmical putting stroke.
Manufactured from 431 stainless steel with a Plated Black SQ finish with a sand blast face and coupled with its distinctive inserts and colourways, GEL has ensured that the putters look as great as they feel.
The GEL Paul Hurrion Signature Range uses even lighter aluminium inserts allowing weight to be distributed elsewhere in the putter head, pulling the centre of gravity up the putter face increasing forward roll. The Hurrion putters also incorporate tungsten weights to create MOI, and different shafts to reduce torque, particularly on miss-hits.
The success of GEL putters, launched just over two years ago, can be measured by the fact that they have already enjoyed four Tour victories; one each on the Asian, Canadian and China Tours and most recently on The European Tour when American Anthony Kang won the Malaysian Open in Kuala Lumpur in February using a GEL Rego Putter.
Further information can be found by visiting www.GELGolf.co.uk
http://www.gelgolf.co.uk/fitting-centres-coming-soon-1293-0.html
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