Orlando, FL, January, 2009
Putting Master Adds New Models to Already Impressive Line
With yet another successful year under its belt, GEL announced four new additions to its ‘Paul Hurrion Signature Range’ for 2009. Since its launch in 2007, GEL Golf has firmly established itself as the number one groove putter on Tour in Asia and is aggressively working its way into the PGA, EU PGA and Canadian Tours.
In an industry first, the ‘GEL Paul Hurrion Signature Range’ comes equipped with a True Temper Dynamic Gold iron shaft rather than a standard putter shaft used by the rest of the industry.
This innovative approach allows Paul to reposition weight around the perimeter of the putter head, leading to a more rhythmic stroke, better response, and high moment of inertia for a truer roll. Paul has also created a unique inline weighting system with tungsten concealed in the putter head. Unlike industry counterparts, GEL putters feature horizontal grooves that are milled at a precise angle onto a soft aluminum insert.
These new technologies create instant forward roll of the golf ball, reducing the effect of skidding providing truer roll off the ball immediately after its been struck. Tests prove that the roll of a golf ball immediately after it’s been struck, is the most crucial element in directing the ball towards the intended target, and show why groove putters outperform all others on the market.
“We’re very excited to be releasing additional models to an already successful line of GEL putters,” said Alec Pettigrew, Managing Director of Groove Equipment Ltd. “With Paul’s expertise in golf and biomechanics, GEL has truly delivered a putter for golfers of all abilities.”
GEL’s groove and multi-layer aluminum insert technology enables weight to be positioned around the perimeter of the putter head, creating a high moment of inertia (MOI) for a truer roll. In conjunction with the increased MOI, the patented new GEL True Temper Dynamic Gold S400 shaft design enables the golfer to experience the latest in shaft technology, increased feel and improved pace control. Unlike industry counterparts, GEL putters feature horizontal grooves that are milled at a precise angle onto a soft aluminum insert. The result is a putter that starts the ball rolling faster and straighter offering unparalleled feel.
“Based on the success of the inaugural GEL ‘Paul Hurrion Signature Range’, I have designed four new models to help golfers continue to enjoy the key benefits tour players look for on the greens,” said Dr. Paul Hurrion. “A putter designed with horizontal grooves to impart forward roll, peripheral-weighting that maximizes the sweet spot across the putter face and heel-toe weighting to increase the MOI for improved resistance to twisting on off-center hits. This creates stability at impact in the area of the game that matters most,” he concludes.
Dr. Paul Hurrion Signature Range – Overview:
1) ORA – ( Edge)
A modified alignment, face-balanced blade with an inline weighting, a ‘crank-neck’ hosel and full shaft offset. Weight alignment arms create unique weight distribution within the putter face. Three-line alignment system squares the putter face to help focus the putter to the target. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (385gm head weight)
2) PONDERA – (Balance / Equilibrium)
A heel-toe, weighted mallet with a ‘crank-neck’ hosel and full shaft offset. A single alignment system squares the putter face to help focus the putter to the target. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (360gm head weight)
3) VICIS – (Time)
A heel-toe, weighted modified blade with a ‘crank-neck’ hosel and full shaft offset. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (365gm head weight)
4) QUASSO – (Break)
A heel-toe, weighted modified blade with a ‘crank-neck’ hosel and full shaft offset. Loft 3.0 degrees. Lie 73 degrees. Standard shaft length: 33″ to 35″. 431 stainless steel material. (350gm head weight)
PONDERA – (Balance / Equilibrium)

ProStance, the revolutionary training aid, is delighted to announce they will be exhibiting at the 2009 PGA Merchandise Show, Orlando.
The inflatable balance aid, the must-have tool for any golfer wanting to improve their game, will be on show for the first time at booth #2080 at the Orange County Convention Center from the 29 – 31 January 2009.
With over 40 Tour professionals already trusting this unique product, including three-time major winner Padraig Harrington, Paul McGinley, Bradley Dredge, Philip Archer, Richard Finch and Becky Brewerton, the simple balance aid is steadily confirming it’s position as one of the most-advanced, yet simple, game improvement tools on the market today.
With results at the elite end of the game that include improving driving distance by up to 27 yards and reducing the putts per round by up to four strokes, ProStance ensures weight is concentrated through the centre of gravity of the golfer’s body. The result: improved balance leading to powerful more consistent ball striking and smoother more consistent putting strokes
Providing instant feedback during every swing, ProStance is so simple yet effective, it is set to revolutionise the way golf is taught.
With plans to expand its distribution and sales in the US and more countries worldwide, the ProStance team look forward to welcoming you to booth #2080, at the 2009 PGA Merchandise show. www.pro-stance.com

Media Contact:
Pure Sports Marketing on +44 (0)1332 866455 or e-mail info@weknowsport.com
The recent upgrade to the Huxley all-weather putting green installed at Dr Paul Hurrion’s Quintic putting laboratory has resulted in even better ball roll on a surface that remains consistently true and even throughout the year, irrespective of weather conditions.
Laid originally in 2003, the Huxley all-weather putting green is an important element of Quintic’s professional sports training, analysis and consultancy services, says Dr Hurrion, one of the UK’s leading sports science consultants and performance analysts.
”Upgrading the green to the very latest Huxley all-weather putting surface has produced measurable improvements across the board,” commented Dr Hurrion. “The result has enhanced the experience of golfers who use our services. Regular Quintic visitors include three-time Major Championship winner, Padraig Harrington, along with other members of the European Ryder Cup team and PGA European Tour.”

Specialising in sports biomechanics and performance analysis, Quintic’s high-tech putting laboratory near Coventry, England, also attracts low handicap club golfers and members of the Professional Golfers Association, the latter gaining 25 PDP Points for attending one of Quintic’s all-day golf clinics.
Founded in 1998 by Dr Paul Hurrion and his father, Robert, the Quintic Consultancy Ltd has gained a high reputation throughout the sporting world for its advanced video analysis software designed to improve and enhance an individual’s technique in sports as diverse as high diving, cricket, javelin throwing, bob sleighing, squash and golf.
The expertise of Paul Hurrion – who is a Doctor in Sports Biomechanics – has helped maintain continued expansion of Quintic’s consultancy services, with a growing number of professional golfers booking sessions in the company’s putting laboratory.
“Our Huxley all-weather outdoor putting green is an essential part of the Quintic experience, enabling golfers to put our computer video analysis and indoor training sessions into practice in a real-life setting,” explained Dr Hurrion. “A natural turf green would not be suitable for this purpose due to the high maintenance demands and variability of the surface, in particular over winter when we do much of our fine-tuning work with professional golfers.
Measuring 75 sq yards (63 sq m) and equipped with six pin cups, the green incorporates a number of subtle borrows and contours, specified by Dr Hurrion to provide a suitable challenge to golfers using the green.
“There are holes with minimal deviation on the approach and others with double conflicting contours which make for a very interesting roll of the ball,” he explained. “Although reading the green demands high concentration, the new surface is extremely true and consistent with excellent ball roll, rewarding the diligent golfer. As for maintenance, the Huxley green needs only an occasional brushing and rolling to maintain peak condition and a good speed. I am really delighted with both our original investment and the recent upgrade to the putting surface.”
For further information, please contact:
Paul Huxley
Huxley Golf
The Dean
New Alresford
Hampshire SO24 9BL
United Kingdom
Tel: 44 (0)1962 733222 e-mail: sales@huxleygolf.co.uk