What makes the Gel Putter tick?
Malaysian Golf Diggest’s Patrick Ho spoke to key people from GEL Golf Ltd for an update.
Malaysian Golf Digest December 2008 : P108 -115
Have you noticed golfers using yellow and blue coloured putters? Chances are, they may be using the fastest growing groove putter currently in the bags of pros in Asia. The GEL putter was launched at the Orlando Golf Show in 2007. With only six models showcased at the show, it is surprising that nearly two years on, the new putter brand is already a winner at professional events.
On the Asian Tour, American Bryan Saltus broke through for his first win at the 2007 Johnnie Walker Cambodian Open with a Sapphire model. The ecstatic American told journalists: “My putting has been the winning formula this week. I had a good start with three birdies and my confidence grew after that. Quite simply, GEL has changed my life.” Saltus’ victory was soon followed by Hsu Mong-nam, who won the Omega China Tour’s Shanghai Championship in May with a Jade model, while in September, American Tom Stankowski lifted the Canadian Tour Chamiponship in Ontario with a GEL Emerald model.
Its growing popularity is a testament to its horizontal groove insert technology that significantly reduces the effects of skidding for a truer roll on the greens. Many touring pros have begun to turn to GEL putters in the hope of changing their fortunes for the better. In October, at the Hero Honda Open in India, GEL was ranked third on the putter count with 21 in play, against an established brand which had 43. At the Omega Championship in Beijing, it was the most used putter with 27 in play. Its nearest rival could only boast half that number.
Today, it has the services of putting expert Dr Paul Hurrion and it seems only a matter of time before GEL Putters become the choice of consumers worldwide. It sounds easy but an interview with the top man of GEL Golf and Hurrion revealed otherwise…
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Malaysian Golf Digest December 2008 : P108 -115